Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Stay on Top of Your Brand Mentions and Search Results
Customers are constantly evaluating their options. Approximately 97 percent of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95 percent of travelers read online reviews before booking accommodation. Internet reputation management involves review monitoring and reputation management, which allow you to amplify your positive business reviews across online platforms and position them in front of your target audience.
According to statistics, 92 percent of online users don’t trust a brand without online reviews. What’s more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers’ buying process. A reputation management firm also uses advanced reputation management software to build your review generation strategy and get honest online reviews from satisfied customers.
Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.
No matter if you own an eCommerce store, multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude interaction channels to convert them into paying customers.
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
Extend Beyond Generating Positive Customer Reviews
Does your current online reputation monitoring system take too much of your time and effort? Our reputation management firm has got you covered! We use state-of-the-art reputation management software to facilitate your reputation management online and streamline your review marketing efforts. Our review software supports localized SMS and email campaigns at any scale, regular online reputation monitoring and social media reputation management across multiple locations.
Are you one of the people asking, “How do I get something removed from Google Search?” or “How to repair my damaged reputation online?” Our online reputation marketing expert repairs and mitigates damage from negative reviews by looking into where they came from and providing reputation marketing solutions to fix them. We implement online reputation management SEO strategies, send requests to Google and other review sites to take down fake, offensive content related to your brand and boost your overall digital reputation management efforts to rebuild and strengthen your brand image.
In the implementation stage, we will set up a track code for the website along with setting goals, custom dimensions, and set parameters. Once you hire us, we ensure to make you understand the strategies that we follow so that you get to know why we do our job in a specific way. SEO Discovery as the best web analytics company in India always wants its clients to be educated about the things that we are doing and also what is happening in their business website.
We follow a continuous process of data and digital analysis, which leads to actions that are optimized and analysed. The reports that will be generated from the analytical tool will be studied frequently and regularly to ensure that the data that has been captured are relative and clean, and matches with your business goal. After that, we will share the same website analytical data with you to make good business decisions.
Our design process follows a proven approach. We begin with a deep understanding of your needs and create a planning template.